National Public Relations Outreach Campaign
The Water Sports Foundation’s National Public Relations Outreach Campaign produced the largest online repository of boating safety content, using materials provided by the United States Coast Guard, the Water Sports Foundation, and other boating safety nonprofits, organizations and stakeholders. The purpose of the National Boating Safety Media Center was to create a comprehensive, one-stop resource featuring relevant boating safety content and statistical data, still and video images, and expert contacts available for media interviews.
The campaign created a curated database of national and regional media that cover boating and boating safety, including television, magazines, newspapers, radio, podcasts and social media. This database was developed and used during the project’s funding period in 2020 – 2021, resulting in 641 news stories and more than 1 billion potential media impressions. The database and media center continue to be a valuable resource for journalists and recreational boating safety advocates.
Info-link: U.S. PWC Market
PWC (Personal Watercraft) are the motorcycle of the marine world, powered by jet propulsion, and are less than 14’ in length. They are quite prolific across the country in both salt and freshwater environments and frequently sold in pairs. PWCs are sometimes referred to as jet skis and can carry up to three passengers on larger models.
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Info-link: U.S. Tow Boat Market
Tow Boats are fiberglass inboard boats between 17’ and 25’ used primarily for tow sports, including skiing, wake boarding and wake surfing. The tow boat category has been growing consistently over the last ten or so years, driven in part by the introduction and increasing popularity of wake boarding and wake surfing.
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Info-link: U.S. Small Cruiser Market Snapshot
Small Cruisers are fiberglass, inboard, outboard and stern drive, boats that are between 22’ and 26’ in length. They typically have at least some creature comforts or amenities. They are common in both salt and freshwater environments and are usually used for general recreation and relaxation.
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US Coast Guard Data Access Query System (DAQS)
A service from the 2018 Coast Guard Recreational Boating Safety Survey called Data Access Query System (DAQS). The DAQS allows a user to quickly sort the boating data off a number of pivot points.
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Video: ABYC Foundation
The ABYC Foundation is focused on workforce development and providing the resources that create educational and lifelong career opportunities to both current and aspiring marine service technicians.
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Video: ABYC – AIS Prevention
Aquatic Invasive Species (AIS) negatively impacts the environment, boating, fishing, and businesses. The good news is boating industry manufacturers can design and build better products the will decrease the spread of AIS.
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Video: Boating Go-Bag (Freedom Boat Club)
Having everything you need when out on a boat can sometimes make the difference between a good boating day and a not-so-good one. Watch this video to learn the items we recommend. Remember to Boat Safe, Have Fun!
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Video: Life Jacket Safety from Freedom Boat Club
At freedom Boat Club, we want you to be safe on the water. This video discusses the type of jacket to use for water sports, in Florida.
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Video: How to Use a Safety Lanyard
All Freedom Boat Club vessels come equipped from the manufacturer with an emergency engine cut off switch. This particular device is used to turn the engine off in the event the vessels skipper moves away from the helm or falls in the water. The engine cut off switch has an lanyard between the skipper and the switch. When the lanyard end piece is removed, the engine will turn off. By using this one device it can easily save lives!
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Video: NauticEd “Woman Sailing With Life Jacket” B-Roll
Sailing video BRoll courtesy of NauticEd.
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Video: RBFF “Get on Board” B-roll
Boating and fishing B-Roll from the Recreational Boating and Fishing Foundation’s “Get on Board” initiative.
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Video: RBFF “Anthem”
“I am a wild child. Nature is my playground.” The Recreational Boating and Fishing Foundation checks in with one more reason to shut down your computer and get out on the water.
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Video: RBFF “Group Chat”
The Recreational Boating and Fishing Foundation wants us all to remember the original meaning of “group chat.” Isn’t it time we all go boating?
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Video: RBFF “Touchscreen”
The Recreational Boating and Fishing Foundation checks in with this reminder: We don’t need a touchscreen. We need something real.
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Video: Take Me Fishing B-Roll from Get On Board Initiative
Boating and fishing B-Roll from the Recreational Boating and Fishing Foundation’s “Get on Board” initiative.
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Info-link: U.S. Powerboat Market Snapshot
US Powerboat Market includes all recreational powerboats (including PWCs) registered in the US as of year-end 2019. Not included are sailboats and self-propelled craft such as canoes and kayaks.
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