National Public Relations Outreach Campaign

The Water Sports Foundation’s National Public Relations Outreach Campaign produced the largest online repository of boating safety content, using materials provided by the United States Coast Guard, the Water Sports Foundation, and other boating safety nonprofits, organizations and stakeholders. The purpose of the National Boating Safety Media Center was to create a comprehensive, one-stop resource featuring relevant boating safety content and statistical data, still and video images, and expert contacts available for media interviews.

The campaign created a curated database of national and regional media that cover boating and boating safety, including television, magazines, newspapers, radio, podcasts and social media. This database was developed and used during the project’s funding period in 2020 – 2021, resulting in 641 news stories and more than 1 billion potential media impressions. The database and media center continue to be a valuable resource for journalists and recreational boating safety advocates.

An adult in a red jacket, both wearing level 50 life jackets for kayaking, stands on a paddleboard with a child sitting in front on a calm lake, surrounded by dense green pine trees reflecting on the water.

Level 50 Life Jackets For Standup Paddleboarding

New PFDs Built for Balance and Mobility Standup paddleboarding demands balance, agility and freedom of movement. Whether paddlers are cruising a quiet harbor, exploring a mangrove shoreline or practicing fitness paddling on a lake, SUP riders constantly shift their stance and use their torsos for strong paddle strokes. Traditional life jackets can inhibit the freedom […]

A person paddles a yellow kayak through a narrow, rocky coastal inlet surrounded by tall cliffs, with the open sea visible in the background under a partly cloudy sky.

Level 50 Life Jackets For Kayaking

New PFD Standard Delivers Comfort for Everyday Paddlers Recreational kayaking is one of the most popular ways to explore calm lakes, quiet rivers and protected coastal waters. Paddlers often spend hours on the water, making comfort a key factor in whether they keep their flotation on throughout the trip. The new Level 50 PFD standard […]

A person wearing a hat and life jacket kayaks on calm water at sunset, accompanied by a black dog. The kayak is blue, and the sky is pink and orange, reflecting on the water’s surface.

Level 50 Life Jackets and Kayak Fishing

New Standard Combines Comfort, Mobility and Legal Compliance Kayak fishing requires paddling (or pedaling), close-quarters boat control and casting, all before your first strike. Anglers reach for rods, twist to fight fish and constantly adjust their position while managing gear and tackle. And if it’s not hot as blazes, you probably have extra layers under […]

A person wearing a life jacket sails a small white boat on choppy blue water, leaning out to balance as waves splash. The sky is blue with scattered clouds and distant shoreline in the background.

Level 50 Life Jackets and Dinghy Racing

A New Standard Built for Mobility Competitive dinghy sailing demands agility. Racers hike hard on the rail, scramble across cockpits during tacks and jibes, and constantly adjust their body position to keep lightweight boats balanced and moving fast. Traditional foam life jackets can sometimes restrict these movements forcing sailors to choose between comfort and safety. […]

A smiling woman in a blue life jacket stands on a boat, holding a red-and-white wakeboard, with calm water and green trees in the background under a partly cloudy sky.

Level 50 Life Jackets and Wake Sports

A New Class of Buoyancy Aids for Active Watersports Wakeboarding, waterskiing and other towed watersports demand athletic movement. Riders jump wakes, carve across the water and adjust their stance constantly. Because these sports require flexibility and balance, bulky flotation can sometimes interfere with performance. The new Level 50 standard for personal flotation devices aims to […]

Royalty-free image - A person drives an orange and black speedboat quickly across calm water, creating a blurred wake; large white text above reads, "Confidence is Contagious," promoting boater education and safety tips.

The Confidence Game

Boater Education and Product Demos Give Dealers an Edge Boats these days are so feature-rich it seems they should sell themselves. But veteran dealers will tell you the key to closing the deal isn’t only just horsepower and electronics packages. A salesperson’s ability to show a prospective buyer how to safely operate and enjoy a […]

Royalty-free image - A speeding motorboat moves through the water with large text above: "YOU'RE CLOSER THAN YOU THINK." At the bottom, small text warns about distractions while boating and promotes wearing life jackets and staying vigilant.

WSF Debuts New Boating Safety Campaign

For the first time in its 15 years managing life-saving boating safety campaigns, the Water Sports Foundation (WSF) has contracted a top-tier creative design agency. The WSF selected Black Oak Creative of Winter Haven, Florida, for its years of marine industry experience and forward-leaning creative designs. The WSF has so far debuted seven new advertisements […]

Royalty-free image - A man in a cap smiles and shows a peace sign while sitting on a boat at sea during sunset, with calm water and an orange sky in the background.

The Pocket-Sized Beacon That Could Save Your Life

Aaron Carotta’s dramatic rescue from the mid-Pacific is the best argument to carry a Personal Locator Beacon (PLB) By Jeff Moag In my years as an adventure journalist I’ve written about plenty of amazing journeys. There was Aleksandr “Olek” Doba, who paddled a kayak across the Atlantic three times in his sixties and seventies. Randall […]

Royalty-free image - A bearded man wearing a baseball cap and a yellow life jacket is on the ocean with waves and blue sky behind him. The text "LOVE Y'ALL" is written across the center of the image.

Fisherman Opens Up About the Beacon That Saved His Life

Thanks to a Personal Locator Beacon (PLB), Easton Barrett and his friends survived after their boat sank in the Gulf of Mexico. By Jeff Moag The video that made Easton Barrett famous was only the beginning. His boat had just gone down in the Gulf of Mexico, leaving Easton and four friends treading water and […]

Level 50 Buoyancy Aid Education Materials

As boaters begin to prepare for the 4th of July holiday, thousands of law enforcement officers across the United States will be on heightened alert looking for those violating boating under the influence laws. These materials can be customized to reflect the efforts that your agency is making over the Operation Dry Water weekend.

Royalty-free image - A smiling young child wearing an orange life jacket is outdoors near water. Text on the image reads “2024 Recreational Boating Statistics,” published by the U.S. Coast Guard in July 2025.

Recreational Boating Statistics 2024

An annual compilation of recreational boating statistics in the United States, compiled by the U.S. Coast Guard using data supplied by the U.S. states and territories.

A person in an orange life jacket looks surprised while adjusting their goggles. They are holding a red object in their left hand against a plain white background.

Un Paseo En Bote

¿Por qué el papá siempre es el tonto en estos videos? En este video titulado “Un paseo en bote”, el canal de YouTube WSF Boating & Paddling Safety presenta una historia educativa sobre la seguridad en actividades acuáticas. A través de una narrativa centrada en una familia que se embarca en un paseo en bote, […]

¡Porque Los Niños No Saben Nadar!

El video titulado “¡Porque los niños no saben nadar!” del canal de YouTube WSF Boating & Paddling Safety aborda la importancia de la seguridad infantil en actividades acuáticas. A través de situaciones cotidianas, el video destaca cómo la supervisión constante y el uso de chalecos salvavidas son esenciales para prevenir accidentes en el agua. Se […]

Two children wearing life jackets joyfully raise their arms while standing on a wooden dock. The boy on the left wears an orange life jacket, and the girl on the right wears a yellow one. Boats are visible in the background.

La Nieta Sabia

Este video titulado “La Nieta Sabia” del canal de YouTube WSF Boating & Paddling Safety presenta una narrativa educativa centrada en la seguridad en actividades acuáticas. A través de la historia de una nieta y su abuelo, se destacan prácticas seguras al navegar y remar. El video enfatiza la importancia del uso de chalecos salvavidas, […]

No Intentes Esto En Casa

Este video, titulado “No intentes esto en casa”, es publicado en el canal de YouTube WSF Boating & Paddling Safety, y presenta una serie de situaciones que ilustran prácticas peligrosas en actividades acuáticas. A través de ejemplos reales y recreaciones, el video destaca la importancia de seguir las normas de seguridad al navegar o practicar […]