Water Sports Foundation Staff

Jim Emmons

Executive Director, WSF

Jim Emmons has been a passionate advocate of boating and boating safety for more than three decades. As the WSF Executive Director since 2010, Jim worked tirelessly to promote a culture of safety among recreational boaters and paddlers. Under Jim’s leadership and in partnership with the United States Coast Guard, the WSF’s consumer outreach campaigns have delivered nearly one billion online impressions.

He served 12 years as president of the Water Sports Industry Association (WSIA), unifying major brands in support of the organization and laying the foundation for its continued success by creating membership benefits tailored to many segments and founding the biggest annual conference of industry leaders. In two decades as a boating media executive, Jim was co-founder and publisher of WakeBoarding magazine and publisher of WaterSki magazine and created the highly successful WakeAwards. Jim is a former Chair of the Coast Guard’s National Boating Safety Advisory Council (NBSAC). He currently chairs the Wakeboarding Hall of Fame and a member of the NASBLA Paddlesports Committee.

A lifelong boater and surfer, Jim lives with his wife in Deland, Florida.

Wanda Kenton Smith

Communications Director

Wanda Kenton Smith is a marine industry professional whose career spans more than 35 years in media, marketing and public relations.

A former editor of multiple boating publications and a freelance writer, Wanda has served more than 20 years as the national marketing columnist for Soundings Trade Only, the leading marine industry B2B.

Wanda previously owned an award-winning international advertising and public relations firm, managing more than 35 iconic marine brands in both the power and sail sectors. She is a former vice president of marketing for a global marine manufacturer, chief marketing officer for the world’s number-one boat club, and head of marketing for the top-ranked boat retailer in North America.

Besides her work with the Water Sports Foundation, she currently services a handful of leading marine accounts through her consulting firm, Kenton Smith Marketing.

An avid boater and motorcyclist, Wanda lives with her husband in Pace, Florida.

Jeff Moag

Content Director

Jeff Moag has been an outdoor sports writer, editor and film producer for nearly two decades, and brings a keen storytelling sense to his role as WSF Content Director.

Before joining the WSF, Jeff was managing editor of Paddler magazine and editor-in-chief of Canoe & Kayak magazine, where he led the team that created Kayak Fish magazine, SUP the Mag and the Canoe & Kayak Awards. His freelance writing and production credits include Sports Illustrated, Adventure Journal, Outside, Men’s Journal, The Washington Post, Boating, and Sail.

A lifelong waterman with experience in power and sail in addition to whitewater kayaking and canoeing, Jeff lives with his wife and two daughters in Dana Point, California.

Kevin Michael

WSIA Executive Director

Internal Control Officer

Fueled by a lifelong passion for towed water sports, Kevin Michael has spent nearly his entire life on the water and has been heavily involved in the industry for over 30 years.

At 18 years old, Kevin won the coveted “Skip Gilkerson Award” for the best male performance at the 1993 Show Ski National Championships. To this day, he is still the youngest recipient of the award.

This fueled his professional career to begin in Japan as well as skiing professionally at parks like Marine World and Sea World. During that time, Kevin developed a passion for wake sports and later he became the editor of Wakeboarding Magazine for 13 years.

He has now worked with the Water Sports Industry Association (WSIA) since 2011, and has served as executive director since 2016. Kevin’s favorite part of the job continues to be anything related to the water, which includes field work such as #PassTheHandle, Wake Responsibly and other projects to promote and protect all of the towed water sports.

James Krawczyk

Marketing & Technology

James Krawczyk has been a creative director and graphic designer for over 20 years, with a skill set that includes virtually all mediums from print to digital.

For the Water Sports Foundation, James creates and manages our website, marketing materials and various technology platforms.

James currently holds a similar role for the Water Sports Industry Association, and previously for the World Wake Association. He was the co-founder of The Standerd and Wake Journal magazines, and was the wakeboarding section editor for FUEL TV.

His designs have been used nationally and worldwide by major brands like Coca-Cola, Sprite, Burger King, the Olympic Torch Relay, Rockstar Energy, EA Sports, Nautique Boats, Malibu Boats and Centurion Boats.

Naomi Haworth


Born and raised in Florida, this native has been an active water sports enthusiast her whole life. From managing a wakeboard school to becoming sales representative for WakeBoardingWaterSki & Boating Life magazines, Naomi’s passion for boating and being on the water only grew.  After her sales career she transitioned into accounting for the same company which, in total, covered a span of twenty years.

With strong organization and communication skills, Naomi was promoted to Senior Collection Manager and her duties were to bring past due accounts current, work with customers to obtain amicable results when full payment was not possible, and to receive and enter daily deposits. She was also in charge of special billing for the Weldon Owen Books division, which required understanding foreign contracts, invoicing and accounts payable policies.
Naomi is the current Office Administrator for the Water Sports Industry Association (WSIA) as well as the Bookkeeper for Water Sports Foundation (WSF).  She lived most of her life in South Florida but now lives in Orlando, Florida with her daughter.

Mark Watts

President, Ride Dry Drive Dry


In 1996, Mark Watts, a competitive skier from Florida, opened a MasterCraft Boat dealership. With a passion for watersports and penchant for business, Watts quickly grew his company, expanding to three locations, and was named to Boating Industry Magazine’s Top 100 dealers for eight years in a row.

In 2006, tragedy struck. Mark was involved in a horrific boating accident, resulting in numerous injuries and an unfortunate loss of life. After multiple surgeries, he survived, but soon thereafter sold his business and directed his attention to changing the boating culture.

In 2014, Mark and his wife, Teressa, participated in the National Association of State Boating Law Administrator’s Operation Dry Water, helping to create a powerful video public service announcement that would become his campaign’s centerpiece and Ride Dry, Drive Dry was born.

Today, Mark’s passion for watersports endures and he’s dedicated his life to making fundamental changes in how people enjoy boating utilizing his own experience, industry knowledge and business relationships to advance sober boating. Says Mark: “I believe our campaign is changing the mindset about drinking and boating, and it’s promoting social responsibility in boating . . . I’m living proof!”

Mary Jean “MJ” White

Owner, MJ White Consulting, Inc.

Federal Compliance Consultant

Mary Jean “MJ” White has over twenty-six years of experience in Federal compliance, grants management, procurement, cost accounting, grant writing, strategic planning, and compliance monitoring, as well as grants and legislative process training for public sector, non-profit, and commercial organizations.

MJ is a recognized Subject Matter Expert in the Uniform Administrative Requirements (2 CFR.200) and the Federal Acquisition Regulation (the FAR), as well as state/local procurement and compliance requirements surrounding federal and state-funded programs.

MJ holds a Bachelor in Urban and Regional Planning from Florida Atlantic University. Since mid 2020, MJ White has served as the Water Sports Foundation Federal compliance consultant. During this period, monthly services have helped the non-profit become more compliant with Federal regulations such as the Uniform Administrative Requirements (2 CFR.200) including an improvement of internal controls by recommending Water Sports Foundation add an Internal Control officer for an extra layer of internal control, formalizing an official Policies & Procedures Manual, updating procurement policies, consulting with the Board of Directors and developing improved documentation including all supplemental forms.

MJ White Consulting, Inc. serves federal agencies, state, local, and nonprofit organizations by providing grants management consulting, training, active grants management, policy and procedure development, internal control review and enterprise risk management services.