National Public Relations Outreach Campaign

The Water Sports Foundation’s National Public Relations Outreach Campaign produced the largest online repository of boating safety content, using materials provided by the United States Coast Guard, the Water Sports Foundation, and other boating safety nonprofits, organizations and stakeholders. The purpose of the National Boating Safety Media Center was to create a comprehensive, one-stop resource featuring relevant boating safety content and statistical data, still and video images, and expert contacts available for media interviews.

The campaign created a curated database of national and regional media that cover boating and boating safety, including television, magazines, newspapers, radio, podcasts and social media. This database was developed and used during the project’s funding period in 2020 – 2021, resulting in 641 news stories and more than 1 billion potential media impressions. The database and media center continue to be a valuable resource for journalists and recreational boating safety advocates.

 

Family Fishing Photos

These photos show family members enjoying fishing from a boat, while wearing properly-fitting life jackets.

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Water Sports Foundation Media Fact Sheet: Boating Safety

Information curated from multiple boating safety stakeholders using most recently published 2019 U.S. Coast Guard Data

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12 Top Boating Safety Tips for the Busy Memorial Day Weekend…and Beyond

The pandemic literally saw hundreds of thousands of newcomers join the ranks of first-time boat owners, so we’re taking extra precautions to pro-actively share safe boating strategies

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12 consejos para navegar de manera segura el fin de semana del Día de los Caídos … y más (12 Tips for Holiday Boating Safety – Spanish Version)

Con las ventas de barcos nuevos y usados en niveles récord para los compradores de primera vez, organizaciones líderes en la seguridad de la navegación lanzaron una campaña en español con recomendaciones prácticas de seguridad antes de las ajetreadas vacaciones del Día de los Caídos y el inicio de la temporada de navegación de verano.

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Safe Boaters Are Happy Boaters!

Social media graphics – Safe Boaters are Happy Boaters!

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Buckle Up For Boating Fun!

Social media graphics with Buckle Up For Boating Fun message

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Smart Paddlers Are Safe Paddlers

Social media graphics that promote smart and safe paddling

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WSF Announces New National Boating Safety Media Center / Mainstream Distribution

The Water Sports Foundation (WSF) has recently launched the first phase of its new “National Boating Safety Media Center” which is designed to facilitate and support journalists assigned to cover boating safety topics.

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Operation Dry Water Campaign Resources

As boaters begin to prepare for the 4th of July holiday, thousands of law enforcement officers across the United States will be on heightened alert looking for those violating boating under the influence laws. These materials can be customized to reflect the efforts that your agency is making over the Operation Dry Water weekend.

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Operation Dry Water Outreach Materials

Materials for spreading awareness of the danger of boating under the influence and the Operation Dry Water campaign.

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Video: Extreme Tubing 2020 – Rental Boat Safety

How to extreme tube and stay safe! Check it out or learn more at www.RentalBoatSafety.com

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Video: PWC Safety 101 – Rental Boat Safety

Looking to rent a personal watercraft? This crash course video highlights some of the most important safety tips for your time on the water. Learn more at www.rentalboatsafety.com/personal-watercraft

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Video: Pontoon Boat Idling

Pontoon Boat Idling

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Video: Kayaker Paddling in Calm Water

Kayaker Paddling in Calm Water

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Video: PWC Accelerating

A PWC quickly accelerating as seen from a drone.

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Video: Two PWCs Running Shot from a Drone

B-roll drone footage of two PWCs running.

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Video: Stand Up Paddle Boarder Managing a Boat Wake

Discourteous boater swamps a stand up paddle boarder.

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Video: Underwater After an Accident

A unique point-of-view perspective of a sinking boater that was not wearing a life jacket at the time of an accident.

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