Lessons For Life: Accidents as Learning Experiences

Our Lessons for Life program uses gripping true-life stories of boating accidents and near escapes to deliver unforgettable lessons about safer boating. The campaign includes videos, written narratives and map graphics to describe how boaters and paddlers get into trouble, as well as the perseverance, quick thinking and luck that gets them out of it.

Our media partners distribute these stories as sponsored content, and their quality production and riveting storylines produce high engagement rates. Audience surveys show an ongoing culture shift toward safer boating and paddling thanks to this outreach program.