



The video “Properly Sizing Children’s Life Jackets” is part of a joint effort by the retailer and Coast Guard to counter swim vests and floaties improperly labeled as life jackets Orlando, FL April 23, 2026 – Amazon, the world’s largest retailer, in April agreed to include consumer warning information about sellers on the site inaccurately […]
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Growth, innovation and safety are trending for the 2026 paddling season. ORLANDO, Fla. – April 14, 2026 — As spring unfolds across the United States, paddlers are eagerly returning to the water to mark the unofficial start of the season for kayakers, canoers and stand-up paddleboarders, all sports which are surging in popularity. The Outdoor […]
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For the first time in its 15 years managing life-saving boating safety campaigns, the Water Sports Foundation (WSF) has contracted a top-tier creative design agency. The WSF selected Black Oak Creative of Winter Haven, Florida, for its years of marine industry experience and forward-leaning creative designs. The WSF has so far debuted seven new advertisements […]
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