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A man paddles a lime green sit-on-top kayak on a calm body of water near a rocky, tree-lined shore.

Paddling’s Most Elusive Audience is the One That Matters Most

A million-plus reasons to rethink how we reach beginners and build the next generation of paddlesports influencers By Andrea White // Cross Currents Leadership I’ve been incredibly fortunate this year to work with the talented team at the Water Sports Foundation (WSF), helping expand paddlesports safety outreach through several U.S. Coast Guard-funded initiatives. It’s given […]

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Two people wearing life jackets smile and take a selfie while standing on a blue and white motorboat on a sunny day, surrounded by water and trees in the background—showcasing the fun of being out on the water and following Boating Tips for Memorial Day.

The Water Sports Foundation’s Top Tips For Labor Day Boating

Safe boating practices for the busy holiday and cooler weather ahead ORLANDO, Fla. – August 25, 2026 – Labor Day, recognized as the traditional close of summer, is one of the busiest boating weekends of the year. Waterways from coast to coast will be crowded with boaters squeezing in one last day of summer fun […]

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A woman in a sun hat and life jacket sits by a maroon boat, smiling, with green hills and water in the background—enjoying the sunshine and reflecting on Boating Tips for Memorial Day.

WSF Applauds Life Jacket Technology, Design and Comfort 

More Comfortable Designs Increase Use of the Most Effective Boating Safety Product ORLANDO, Fla. – August 17, 2026 – Life jacket technology has advanced dramatically since the early 1800s, when mariners first began stuffing canvas vests with blocks of wood, rows of cork, or tropical tree fibers. While the filling, fabric and fit have evolved […]

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