


Boater Education and Product Demos Give Dealers an Edge Boats these days are so feature-rich it seems they should sell themselves. But veteran dealers will tell you the key to closing the deal isn’t only just horsepower and electronics packages. A salesperson’s ability to show a prospective buyer how to safely operate and enjoy a […]
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For the first time in its 15 years managing life-saving boating safety campaigns, the Water Sports Foundation (WSF) has contracted a top-tier creative design agency. The WSF selected Black Oak Creative of Winter Haven, Florida, for its years of marine industry experience and forward-leaning creative designs. The WSF has so far debuted seven new advertisements […]
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As boaters begin to prepare for the 4th of July holiday, thousands of law enforcement officers across the United States will be on heightened alert looking for those violating boating under the influence laws. These materials can be customized to reflect the efforts that your agency is making over the Operation Dry Water weekend.
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