Soundings Trade Only on Launch of new WSF Media Center

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The Confidence Game

Boater Education and Product Demos Give Dealers an Edge Boats these days are so feature-rich it seems they should sell themselves. But veteran dealers will tell you the key to closing the deal isn’t only just horsepower and electronics packages. A salesperson’s ability to show a prospective buyer how to safely operate and enjoy a […]

Royalty-free image - A speeding motorboat moves through the water with large text above: "YOU'RE CLOSER THAN YOU THINK." At the bottom, small text warns about distractions while boating and promotes wearing life jackets and staying vigilant.

Black Oak Creative Develops New Boating Safety Campaign for the WSF

For the first time in its 15 years managing life-saving boating safety campaigns, the Water Sports Foundation (WSF) has contracted a top-tier creative design agency. The WSF selected Black Oak Creative of Winter Haven, Florida, for its years of marine industry experience and forward-leaning creative designs. The WSF has so far debuted seven new advertisements […]

Royalty-free image - A child in a life jacket walks toward a docked boat, while two adults hold hands in the foreground. Text emphasizes the importance of safety before leaving the dock.

WSF debuts ‘The Moment That Matters’ Ad Series

The Water Sports Foundation is proud to reveal the first ad in its new The Moment That Matters boating safety campaign. The full-page print ad will debut in the April 2026 issue of Boating magazine. Design agency Black Oak Creative crafted a range of similar advertisements aimed at different boating and paddling audiences. The campaign […]