New Media Project

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Select Content from the WSF’s New Media Project


About the WSF New Media Project

The Water Sports Foundation’s New Media Outreach for Boating Safety project is an integrated boating safety campaign based on the ability of so-called new media to engage audiences, foster conversations and influence group culture. The project uses a three-pronged approach, in which true stories create a sense of authenticity and emotional connection, boating influencers exert positive peer pressure, and advertising provides presence – the sense that everyone is talking about boating safety. Finally, social media amplifies and facilitates audience participation.