Increasing Awareness of Safe Boating Practices: A Public Relations Campaign

Boating Awareness – National Public Relations Outreach Campaign

As our newest boating safety project, the National Public Relations Outreach Campaign produced the boating industry’s largest website repository of safety content provided by a variety of leading boating organizations and shareholders. The purpose of the newly launched National Boating Safety Media Center was to create a comprehensive, one-stop resource for journalists featuring highly relevant content and statistical data, still and video images and expert contacts available for media interviews throughout the boating safety space.

The secondary component of this outreach campaign includes the customized database development of national and targeted media in the areas of television, magazines, newspapers, radio, podcasts along with digital and social media platforms, coupled with the active deployment of PR initiatives resulting in enhanced media relationships and subsequent positive boating safety coverage.