National Public Relations Outreach Campaign
The Water Sports Foundation’s National Public Relations Outreach Campaign produced the largest online repository of boating safety content, using materials provided by the United States Coast Guard, the Water Sports Foundation, and other boating safety nonprofits, organizations and stakeholders. The purpose of the National Boating Safety Media Center was to create a comprehensive, one-stop resource featuring relevant boating safety content and statistical data, still and video images, and expert contacts available for media interviews.
The campaign created a curated database of national and regional media that cover boating and boating safety, including television, magazines, newspapers, radio, podcasts and social media. This database was developed and used during the project’s funding period in 2020 – 2021, resulting in 641 news stories and more than 1 billion potential media impressions. The database and media center continue to be a valuable resource for journalists and recreational boating safety advocates.
Photos: Life Jackets at Retail
Photos showing different styles of Life Jackets, for sale at a retail outlet
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Photos: Boat Deck Free of Hazards with Clean Bilge
Photos showing different kinds of boats with clean decks free of hazards and clean bilges
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License Free Photos: Refueling a Boat
Photos showing a boat being refueled at a gas station by both a man and a woman
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License Free Photos: Nautical Charts Used by Crew
Photos showing nautical charts in use by crew on a boat
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License Free Photos: Capacity Plate
Photos showing different kinds of capacity plates on boats
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Royalty Free Photos: Anchor & Anchor Line
Photos showing different boat anchors and anchor lines
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Photos: USCG Navigation Rules Book
Photos showing the US Coast Guard Navigation Rules Book in use on a boat
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Royalty Free Photos: Sound Producing Devices
Photos showing sound producing devices in use on a boat
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License Free Photos: Mounted Fire Extinguisher
Photos showing a mounted fire extinguisher on a boat
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License Free Photos: Hull Identification Number
Photos showing the hull identification number on various boats
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License Free Photos: Boat Shoes, Sunscreen & Sunglasses
Photos showing boat shoes, sunscreen and sunglasses on and around a boat
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Photos: Boat Fenders in Use at the Dock
Photos showing different boats using boat fenders at the dock
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License Free Photos: Boat First Aid Kit
Photos showing a basic first aid kit on a boat and a dock
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License Free Photos: Boarding a Boat Ladder
Photos showing various angles of a person boarding a boat using its ladder
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License Free Photos: Visual Distress Signal – Flare
Photos showing a flare being used as a visual distress signal
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Photos: Throwable Cushions – Reach, Throw, Don’t Go
Photos showing a man overboard, getting help from a thrown cushion and other advised methods of helping
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